People Being Just is a nonprofit organization committed to assisting to the homeless population of Los Angeles’ “Skid Row.” Born in a college dorm room in 2011, PBJ remains dedicated to the vision of its founder Orlando Chirikian. He thought that change can be made one sandwich at a time and four years later his initiative has influenced the lives of thousands of individuals living under the poverty line. PBJ’s mission is to provide assistance to the homeless population of greater Los Angeles.

PBJ is currently managed and operated by students and volunteers from Loyola Marymount University. Our team assists the homeless population of Los Angeles by providing food and care packages to residents of Skid Row. Since PBJ’s establishment, we have created a team of committed individuals who work for the betterment of our community.


Orlando Chirikian – CEO and Founder

B.S. in Biology, Loyola Marymount University ‘14
M.S. in Biotechnology Candidate, CSU Channel Islands ‘16
M.B.A. Candidate, CSU Channel Islands ‘16

In fall of 2011, Orlando witnessed the harsh realities of homelessness in Los Angeles and took the first steps towards establishing PBJ. With the support of friends, family, and the Loyola Marymount University Community his idea transformed into a school-wide movement focused on distributing food, water, and care packages to Los Angeles’ Skid Row. Orlando continues to make a difference in our local community and is determined to approach the homelessness problem in novel ways. He is currently developing a medical sector of PBJ with his brother David Chirikian that provides medical equipment at a reduced price for those living under the poverty line.


David Chirikian– President

B.S. in Biology, Loyola Marymount University ‘14
M.S. in Stem Cell Biology and Regenerative Medicine Candidate, University of Southern California ‘16

In 2012, David joined his brothers Giorgio and Orlando to further develop PBJ. David managed on-campus PBJ events and outreach programs. Additionally, he heads the medical sector of PBJ and hopes to grow it into a fully functioning entity. In the future, he hopes to spearhead an initiative that provides fresh socks and shoes to homeless individuals.


Giorgio Chirikian– Board Member and Trustee

B.S. in Biology, Loyola Marymount University ‘14
M.S. in Biomedical Engineering, University of Southern California ‘15

Giorgio joined the efforts of his brother Orlando and helped grow PBJ Non-Profit from an idea to a fully accredited non-profit organization in 2012. Giorgio further assisted with group trips to Skid Row and overlooked the delivering of supplies. He aims at growing PBJ and increasing the involvement of the local community beyond LMU.


Carmela Asinas- Board Member and Trustee

B.S. in Biology, Loyola Marymount University ‘14
D.D.S. Candidate, Creighton University School of Dentistry ‘18

Carmela joined the Chirikian Brothers in 2012 to assist in the development of the organization and establish trips to Skid Row. Once Carmela receives her D.D.S. degree, she plans on extending her services through PBJ to the community.


Stephanie Martin– Director of Marketing

B.A. in Business Marketing and Digital Media Advertising, Loyola Marymount University ‘15

Stephanie joined the PBJ team in 2015 as the Director of Marketing. Going forward, she hopes to use creative marketing strategies to raise awareness for homelessness in Los Angeles county and further PBJ’s mission.


Victoria Chirikian- Director of Public Relations

B.S. in Biology, Loyola Marymount University ‘11

Victoria joined her brothers in 2014 to further the mission of PBJ. In the future, Victoria plans to pursue medicine and use her training to give back to the homeless as a physician.

Alexis Ashjian- Director of Media Relations

B.S. in Philosophy Candidate, University of California Riverside ‘17

Alexis joined PBJ’s efforts in 2015 with hopes of bringing greater awareness to the organization and the issue it is addressing. After graduation, she plans to pursue a law degree and advocate for the legal well being of the homeless population.